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Research papers

Using market research to shape a national health programme for India

This paper shows how a market research study in rural India designed essentially to develop communication for India's National Diarrhoea Management Programme, resulted in shaping the programme strategy. Diarrhoea is a major cause of child mortality...

Catalogue: ESOMAR Congress 1989
Authors: Ramesh Thadani, Hema Viswanathan, Rajiv Inamdar
Company: IMRB International
September 1, 1989
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Citation

Thadani, Viswanathan and Inamdar (1989a, September 01). Using market research to shape a national health programme for India. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/using-market-research-to-shape-a-national-health-programme-for-india